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Book recommendations

My Reading List

These are the books that have shaped how I think about business, marketing, persuasion, leadership and life. Some I've read cover to cover more than once; others are next on the shelf. If you're building something, start anywhere on this list.

71books on the list

12already read

8categories

Business & Entrepreneurship

6 books

Zero to One
Peter Thiel
Your Next Five Moves
Patrick Bet-David
The ONE Thing
Gary Keller
The $100 Startup
Chris Guillebeau
The Perfect Day to Boss Up
Rick Ross
Nuts!
Southwest Airlines' Crazy Recipe for Business and Personal Success
Kevin & Jackie Freiberg

Sales & Marketing

7 books

Scientific Advertising
Claude C. Hopkins
How Brands Grow
Byron Sharp
Obviously Awesome
How to Nail Product Positioning
April Dunford
The Elements of Persuasion
Use Storytelling to Pitch Better, Sell Faster & Win More Business
Richard Maxwell & Robert Dickman
Secrets of Closing the Sale
Zig Ziglar
Selling from the Stage
Principles of Advertising
A Global Perspective, Second Edition
Monle Lee & Carla Johnson

Influence & Persuasion

8 books

✓ Read
How to Win Friends and Influence People
Dale Carnegie
Pre-Suasion
A Revolutionary Way to Influence and Persuade
Robert Cialdini
The Concise 48 Laws of Power
Robert Greene
The Art of Seduction
Robert Greene
The Art of Persuasion
Bob Burg
Models
Mark Manson
✓ Read
Revelation
Mystery & Chris Odom (Lovedrop)
Double Your Dating
David DeAngelo

Leadership & Management

6 books

High Output Management
Andrew S. Grove
The 5 Levels of Leadership
John C. Maxwell
Six Thinking Hats
An Essential Approach to Business Management
Edward de Bono
The Principles of Scientific Management
Frederick Winslow Taylor
No Hero
Mark Owen
The Value of Core Values

Wealth & Money

7 books

✓ Read
The Millionaire Real Estate Investor
Gary Keller
Rich Dad Poor Dad
Robert T. Kiyosaki
The Millionaire Fastlane
MJ DeMarco
The Millionaire Master Plan
Roger James Hamilton
Principles for Dealing with the Changing World Order
Ray Dalio
The Lords of Easy Money
Christopher Leonard
Time Is Money

Mindset & Personal Growth

14 books

✓ Read
Think and Grow Rich
Napoleon Hill
✓ Read
The 7 Habits of Highly Effective People
Stephen R. Covey
✓ Read
As a Man Thinketh
James Allen
✓ Read
You²
Price Pritchett
Atomic Habits
James Clear
Deep Work
Cal Newport
The Power of Now
Eckhart Tolle
The Subtle Art of Not Giving a F*ck
Mark Manson
Psycho-Cybernetics
Maxwell Maltz
The Six Pillars of Self-Esteem
Nathaniel Branden
The Strangest Secret
Earl Nightingale
You Were Born Rich
Bob Proctor
The 67 Steps
Tai Lopez
Zen and the Art of Poker
Larry W. Phillips

Science & the Mind

12 books

Outliers
Malcolm Gladwell
The Blank Slate
Steven Pinker
The Selfish Gene
Richard Dawkins
Darwin's Dangerous Idea
Daniel C. Dennett
The Singularity Is Near
Ray Kurzweil
Lifespan
David A. Sinclair
Life Force
Tony Robbins
Synaptic Self
Joseph LeDoux
The Emotional Brain
Joseph LeDoux
A Universe of Consciousness
Gerald M. Edelman
The Winner Effect
Ian H. Robertson
The Power of Others
Michael Bond

Philosophy

11 books

✓ Read
Thus Spoke Zarathustra
Friedrich Nietzsche
✓ Read
God Is Dead. God Remains Dead. And We Have Killed Him.
Penguin Great Ideas
Friedrich Nietzsche
✓ Read
The Antichrist
Friedrich Nietzsche
Beyond Good and Evil
Friedrich Nietzsche
Man Alone with Himself
Friedrich Nietzsche
✓ Read
The Book
On the Taboo Against Knowing Who You Are
Alan Watts
✓ Read
Finite and Infinite Games
James P. Carse
Man's Search for Meaning
Viktor E. Frankl
The Greatest Minds and Ideas of All Time
Will Durant
The Art of Living Long
Luigi Cornaro
The Book of Solomon
Proverbs & Ecclesiastes
King Solomon

This list keeps growing.

Reading is how I sharpen the way I build businesses for my clients. Want to talk about how these ideas can grow yours?

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